Civiltà del Lavoro, n. 4-5/2018

Via degli Scialoja, 18 - 00196 Roma [email protected] creabranding.myportfolio.com facebook: crea-designyourstory UMBRIA AEROSPACE COMPANIES Il tuo brand. Va in scena. Ogni brand è come un lm. Ci vuole passione per raccontarlo, ma anche un buon soggetto, un’ottima sceneggiatura e una regia sapiente. Crea è il partner che ti aiuta a «mettere in scena» il tuo brand, per valorizzare il tuo potenziale. Attraverso il potere del racconto. After a month or so in The Eternal City, it came to my mind what Goethe wrote about Naples in his “Viaggio in Italia”: «I seem to be a completely different person whom I hardly recognise. Yesterday I thought to myself: Either you were mad before, or you are mad now.» Since my arrival here everything stunned me with its beauty, history, and unique style:Rome ismarvelous, its very soul gives colours to your dreams and desires.We are now located into a magic place, Campo Marzio, among Rome’s most beautiful and elegant districts: here I really understood the meaning of the “Italian lifestyle”. It’s impossible to describe in one word the life and atmosphere of this unique part of the city: it is pure vitality, energy, brightness, industriousness; perhaps this is the heritage of its ancient history, you wouldn’t believe that once upon a time a wealthy roman harbor was located here, I’m sure what you can feel has to be its “genius loci”. You should see its people, and most than all the amazing shops which dwell along its streets, mythical places, custodian of great traditions. Among them all I fell in love with a unique “Bottega Artigianale”: I found the very temple of the craft of writing, an exclusive mix of craftsmanship and style with a long history, almost a century of style. Its products, its amazing colours showed me that elegance can be fun, that originality is personality. As you know, my dear, I went here on a business trip, but never my work has been so enjoyable as during these weeks in Rome: here I found that business is fashion, that style and usefulness can be one and the same. In Campo Marzio you can really touch your colour, the one hidden inside your soul. Here you can clearly feel a need for liberty and self statement, the very feeling of your uniqueness. Campo Marzio ismore than elegance, it is the shape of an inimitable identity, it is a storymade bymany stories, like a book full of tales… here you know that you’ll be finally able to write your story. My dear, here in Campo Marzio I can really say with that poet "Live well! Laugh often! Love much!“. Because now I know why this place has changed me forever: here you can find the signature of your style.After amonth or so inTheEternal City, it came to my mind what Goethe wrote about Naples in his “Viaggio in Italia”: «I seem to be a completely different person whom I hardly recognise. Yesterday I thought to myself: Either you were mad before, or you are mad now.» After a month or so in TheEternalCity, it came tomymindwhatGoethewrote aboutNaples in his “Viaggio carloverdone.com limprenditore.com glutzero.com Life in evolution Design your story